The Media buying tab in the Analytics section centralizes your advertising platforms, giving you control over your ad budget and insights into performance. Manage all your ad accounts in one place and track key metrics in minutes. With real-time updates from Incard, you can visualize and optimize your ad campaigns for better results, no matter which platform you use.
Attention: Before tracking all of your ad activity on a single page, you need to integrate with Meta Ads, TikTok Ads, and/or Google Ads. Follow the instructions provided in the link to get started. Once connected, the page will retrieve key metrics from your ad campaigns. Note that this process can take up to a few hours after the initial connection.
Here's what you can do on this page:
Main Metrics
Upon accessing the Media Buying page, you can view your ad spend over a given period for each ad account. Navigate between different ad accounts and platforms to have all the information at your fingertips. With the total Ad Spend value, you can quickly identify the most active ad accounts.
Main Graph
In the main graph, you can:
Select Metrics: Choose which metrics you want to track.
Select Ad Account: Choose the ad account you want to monitor.
Adjust Date Range: Set the period for visualizing your ad data, which updates both the main graph and additional key metrics.
Additional Key Metrics
At the bottom of the page, two tables provide detailed insights, allowing you to dive deeper into your ad performance. Select from the following metrics to identify trends and spot opportunities for optimization:
Supported Metrics:
CPC (Cost Per Click)
CPM (Cost Per Thousand Impressions)
CPA (Cost Per Acquisition)
CTR (Click-Through Rate)
CPO (Cost Per Order)
Revenue Per Click
Purchases
Views
By Ad Account: Identify the most promising and highest-performing ad accounts. If linked to a specific store, this helps you determine the most profitable store.
By Creative: Track the performance of your top ads to quickly identify your best-performing products.