1. Getting started
If you haven't integrated your store yet, please follow this guide.
Choose the specific platform (e.g., Shopify) from which you want to view data.
Select one or multiple stores for analysis. Selecting multiple stores allows you to see aggregated data for a comprehensive view of your sales.
Set a specific time period to filter the analytics data.
Once you've set your parameters, you'll have access to the following data:
Gross Sales: View your gross sales in your account's base currency, along with the percentage change over the selected period.
Net Sales: See your net sales in GBP, reflecting actual earnings after costs.
Total Costs: Monitor total costs incurred to understand your expenses.
Sales Trend Chart: Visualize sales trends over the selected period to quickly identify patterns and changes.
If you have entered full details for each of your products in your ecommerce platform, you can see a detailed visual representation of net sales and total costs. You can also drill down into details such as discounts, taxes and returns.
Overview section with key insights
Total Sales: View the total sales generated within the selected date range. This metric shows both the amount and your progress percentage.
Average Order Value (AOV): See the average value of orders placed in your store to understand customer spending behaviour.
Total Number of Orders: Track the total number of orders placed during the selected period.
First-Time Customer Sales: Check the number of first time sales to get an indicator of new customer acquisition.
Returning Customer Sales and Rate: Monitor sales made by returning customers to gain insight into customer loyalty. You can also view the percentage of returning customers compared to the total number of customers.
2. Visualise your insights
Main Chart
This section provides a graphical overview of your store's performance, showing trends and changes at a glance. You can display up to six metrics in the main graph. Total sales are always displayed and cannot be deselected.
You can select up to five additional metrics from the following to aggregate in your graph:
Average Order Value (AOV)
Total Number of Orders
First-Time Customer Sales
Returning Customer Sales
Returning Customer Rate
Returns
Discounts
Top Products
Performance Snapshot: This section shows a list of your top-performing products based on selected criteria (e.g., sales amount, units sold). You can toggle between a detailed list and a graphical representation.
Top Countries
Sales Breakdown: View sales data by country to identify your most profitable markets.